Lead Generation - Fast and Furious

If you are a vendor and you are looking sell your property, chances are you are looking to move your property fast. So today we will be discussing the importance of lead generation fast.

-What is lead generation?

Whether you are a seasoned investor or a first time seller, its important to understand one thing. Time is money. When you have a property on your hand and you need to sell it fast what you need are leads. What is a lead? A lead is the creation of a potential market for your property. Without a lead, the property is simply dead stock. To “supply” and sell your property you need the “demand” for it. The fundamental backbone of a healthy economy is supported by the ebb and flow of production and consumption of goods and services*. So leads are important to create demands for your property thereby creating opportunities for you to market and sell your property.  

-Why is it important to generate leads fast?

When you are a property owner, and you are looking to sell, you want it done fast.

The longer the property remains on the market the more money you spend to keep it there. The number of leads you have when you first take your property to market is proportional to the time spent on you selling the property. Since the administrative process of settling on a property is systematic, it is wise to have plentiful of leads so you can move the property fast.

-When to generate leads fast?

Generating interests and leads for the sale of your property should be done fast and at the beginning of your listing. Upon listing, a outflow of cash may be spent to take the property to market. This is evident with the spending on photography, graphic design, signs, flyers, brochures, advertising, marketing and any administrative costs that are required for the property to deemed marketable. While this is by no mean necessary, the property has the maximum chance of selling at a premium price and fast when all the marketing essentials are implemented well at full force.

-How to generate new leads fast?

To generate new leads fast, a property analysis is required. The property analysis is done from the cataloguing of its physical features, commercial and lifestyle benefits. Through itemizing its physical characteristics and translating the commercial and lifestyle benefits, we are able to produce an accurate model of the price on your property. 

With a price model, we are able to segment an accurate population of buyers. It is one thing to have lots of leads, it is another to have accurate leads. To marry the right type of buyer population with the desired property maximizes your chance of getting the premium market price for your property inventory.

-Who can generate leads fast?

To generate lead fast one has to be resourceful and well networked. When you are pooling to curate a population of buyers for a particular property, you have to tap into the network of demographic with needs, aspirations that matches the physical features, lifestyle benefits and most importantly the price bracket of your property. This would require the marketer to be embedded in the social fabric of everyday society. To be socially and professionally connected with different industries and different demographic can ensure a world of access to different population of property buyers at the fastest rate possible.

* article contain references to definition of economy : http://en.wikipedia.org/wiki/Economy

Community Participation - Angelo Lofitis (@alofitis)

Angelo Lofitis - Director of Century 21 Synergy

Property and real estate has been a big part of my professional and family life. I grew up in a household with many family members working in the real estate industry.  We started with an independent real estate office in Arncliffe NSW in 1973. Having identified growth opportunities in the inner west, we moved the business to Marrickville soon after. Our family has gone on to prosper through multiple real estate business ventures. Another significant part of my life has been my relationship with the disease known as Multiple Sclerosis or MS (in short). One of my family member has been struck by this debilitating disease. This in turn has been a great education for me.

For those of you who may be unfamiliar with MS, below is a brief overview on MS.

Multiple Sclerosis - A Basic Overview

First described in 1868 by Jean-Martin Charcot, MS is a inflammatory disease in which myelin sheaths around axons of the brain and spinal cord are damaged. These damages lead to loss of myelin and scarring. While little is known of the cause of this disease the underlying mechanism is thought to be either destruction by the immune system or failure of the myelin-producing cells. These changes affect the ability of nerve cells to communicate resulting in a wide range of physical and mental difficulties.

MS is often thought to be more common amongst women and the onset typically occurs in young adults. The neurological symtoms are known to compromise day to day activities that healthy bodies take for granted. 

Basic Overview contain references extracted from Wikipedia http://en.wikipedia.org/wiki/Multiple_sclerosis

Having been exposed to a love one who suffers from MS, I have had the privilege to deal with some difficult situations. Through these challenges, I have grown to understand more about the daily effects of the disease. My experience with MS has motivated me to spread awareness on the subject and play a more active role on raising money to support MS sufferers. 

My participation as a multiple sclerosis ambassador for Century 21 Synergy would mean I am able to harness my in depth knowledge of this disease and utilize my profile in the business community to spread awareness of the disease. MS sufferers require our support. In the year 2012, I have raised much needed funds for MS Australia through my team TOP RAISERS.

TOP Raisers is a not for profit organization. Our aim at TOP RAISERS is to join forces as members of our community and help raise money to support 21,000 Australians living with Multiple Sclerosis (MS). Every year Top Raisers participate in the MS Gong Ride. Various teams cycle from Sydney to Wollongong on the first sunday in November to raise money for multiple sclerosis.

In 2012 I personally rally a team of participants, thirty three in total to raise money for this cause through fun and friendly participation. Top Raisers secured Sylvania BMW as a major brand partner. Through their sponsorship monetary support was contributed. Top Raisers ranked 17th out of 750 fundraising teams. Along with private sponsorship, we were able to raised over $27,000.

MS is a disease that affects many lives and their respective families. We must continue to support the sufferers and their families. As a committment to this significant cause Century 21 Synergy will donate 5% from all properties sold between now and the Gong ride in November 2013. 

Please show your support and participate:

http://www.msgongride.org.au/teams/top-teams.asp

http://register.gongride.org.au/2013-Sydney-to-Gong-Bike-Ride/TOP+RAISERS

http://register.gongride.org.au/2013-Sydney-to-Gong-Bike-Ride/angelolofitis

Angelo Lofitis (@alofitis ), Director of Century 21 Synergy leading team Top Raisers to raise money for Multiple Sclerosis. Support Top Raisers in Nov 2013.

Angelo Lofitis (@alofitis ), Director of Century 21 Synergy leading team Top Raisers to raise money for Multiple Sclerosis. Support Top Raisers in Nov 2013. | Infographics

Link to Infogram:
http://infogr.am/Angelo-Lofitis-alofitis--Director-of-Century-21-Synergy-leading-team-Top-Raisers-to-raise-money-for-Multiple-Sclerosis-Support-Top-Raisers-in-Nov-2013/

Take Five: Angelo Lofitis - Director of Century 21 Synergy, Dulwich Hill.

Take five minutes to learn more about Angelo Lofitis' inspiring vision for the community of Dulwich Hill.

What has been the highlight of your career?

As a licensed real estate agent for more than 10 years. I sold 40 properties in the Marrickville area in my first year as a Residential Real Estate Agent and over 500 properties in the ensuing seven years. I have also been a Property Auctioneer and has called in excess of 450 onsite auctions.

In creating Century 21 Synergy, what would you like to achieve for the Dulwich Hill community?

I started Century 21 Synergy because I recognize the need for a real estate agency that caters to the youthful demographic of the Dulwich Hill suburb. Agencies that exist in the area work on the classic model of listing and selling.

With the evolving turn of technology, the real estate business is coming of age. This is why I choose the Century 21 brand for Dulwich Hill. Century 21 is the biggest real estate branded network in the world, the bank of knowledge and technology embracing heritage makes Century 21 the brand of our generation. In forming Century 21 Synergy, we aim to bring the Dulwich Hill community into the 21st century. 

What are the strategies for achieving this for the Dulwich Hill community?

My team of staff are passionate people. In every capacity we are here to listen to your story, learn about your history and walk with you to face your prosperous future.

Century 21 Synergy serve to segment ourselves in the Dulwich Hill community with our engaging business model.  Our online presence and our offline business strategies are set up to engage with the Dulwich Hill community and to celebrate unique differences that make up the cosmopolitan nature that is the Dulwich Hill community.

At Century 21 Synergy we believe community engagement will pave the way to a more transparent, sustainable and rewarding future. Forming a dialog on the streets and over various social media platforms serve to provide us a more accurate picture of what the Dulwich Hill community require. This also means we are on the pulse of what is current, empowering us to serve you better. These on-field knowledge will help us form a social discourse with the community to inform our business strategies to evolve as the community needs change. Century 21 Synergy acknowledge that our future success in the property business is founded on the support of the community we inhabit. The continue dominance of internet and mobile technology has taught us that the business of real estate has to change to fit your needs. Instead of listing and selling, Century 21 Synergy stands for a business that creates value through a more consultative process, providing services to you where ordinarily the existing market in the inner west has yet to offer.

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Real Estate Expert Profile: Tony Lofitis

When experience matters.

After earning his credentials as a certified Real Estate Agent in 1973, Tony opened his first independent Real Estate office in Arncliffe, NSW. A year later, Tony moved to Marrickville where his business, Lofitis & Sons, grew successfully for 15 years, prospering in three major areas – residential sales, commercial sales and business sales.

When Ray White Real Estate moved to Sydney in the late 1980s, Tony’s business was the seventh office chosen to be franchised under Ray White. During the 25 years that followed, Tony also spent time as an LJ Hooker and Nationwide franchisor. Over 40 years of experience in Real Estate within and beyond the local area means that Tony has invaluable knowledge and expertise to share with fellow employees and clients alike. 

Today, Tony’s exceptional professionalism and knowledge are being utilised within his new role as an esteemed Senior Agent at Century 21 Synergy in Dulwich Hill.

Having recently handed over the reins to Angelo, Century 21 was selected as the franchise due to its impeccable reputation and leadership within the Australian Real Estate market. Tony and Angelo look forward to a long and fruitful association with both Century 21 and the communities of Dulwich Hill and surrounding areas.

If you are looking for an agent with exceptional experience, backed by state-of-the-art facilities and professional support staff, visit Tony at Century 21 Synergy’s office in Dulwich Hill. 

Contact Tony Now;

M:0425 255 566

E:tony@c21synergy.com.au

Picture: Mr. Tony Lofitis, Century 21 Synergy.

Director Profile: Angelo Lofitis

As a third generation Real Estate Agent, Angelo understands the importance of providing first class service and exceeding client expectations in all aspects of Real Estate. He began his career in property management at the age of 16 and has since built on his experience and qualifications to become one of the most successful and respected experts in the industry. 

Having sold over 40 properties in the Marrickville area in his first year as a Residential Real Estate Agent and over 500 properties in the ensuing seven years, Angelo became widely recognised for his exceptional communication and negotiation skills. Putting these talents to good use, Angelo progressed to become the National Sales and Training Manager for two of Australia's leading property information services – a role he thrived in for over seven years. During this time he trained staff from some of the largest real estate groups in Australia, presenting in-depth property information data systems and online property marketing websites. 

As a licensed Real Estate Agent for more than 10 years now, Angelo has also worked as a Property Auctioneer and has called in excess of 500 onsite auctions. This unrivalled experience in the many facets of Real Estate has led to his reputation as an industry expert in property information, sales and online property marketing.

Angelo’s innovative ideas and enormous motivation for success are reflected in his depth of knowledge and understanding of the local and national property market. He is committed to ongoing personal development and training so he can stay in touch with the latest trends and technology, and he prides himself on his commitment to the local community and its people – not only through his Real Estate services but also through his charity work and donations.

Angelo delivers integrity, understanding and exceptional customer service in all facets of the business, making him an amazing asset to any client. 

Contact Angelo Lofitis now for all your real estate needs:

Tel: 1300 78 48 30

M: 0420 365 460

E:angelo@c21synergy.com.au

Welcome to The Official Century 21 Synergy Blog!

Thank you for visiting The Official Century 21 Synergy Blog. While our head office in Dulwich Hill is still under construction, we are open for business. Our exciting new venture will revolutionise the way you view real estate services. In the next few weeks, we will introduce you to all our dynamic staff. Our staff profiles serve to highlight their extensive experience, individual strengths and they specialties. At the meantime, should you have any questions regarding your real estate needs, please do not hesitate to call (Tel:1300 78 48 30) or email us (e:info@c21synergy.com.au) with your queries. You can also reach us through a variety of social media platforms. Our social media links are provided in our Google+ profile.

Tweet us: https://twitter.com/C21Synergy

Follow our Pin: http://pinterest.com/c21synergy/

Like us: http://www.facebook.com/Century21Synergy

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